Brands: Forget About Marketing!

Brands: Forget About Marketing!

Storytelling is a powerful way to build a relationship between your brand and your audience. Contrary to popular belief, brand storytelling is not about your company. Yikes! The real story is about your audience and the way they receive value by interacting with your company. Ahh! The most powerful brands are the ones that portray the customer or client as the star. Think of your brand as the supporting character in a movie.

We’ve been talking about the power of a story for your organization. Your story should be told so that you can start building relationships with your audience. In turn, your audience will begin to trust you and engage with you. You should start your journey of storytelling and we’re here to help you do that.

Brands can get a bit overwhelmed when talking about this concept. They’re stressed about communicating the perfect message, typing the best ad, or producing the most entertaining video. It can get exceedingly confusing when the initiative should be housed within your business. Are you sold yet? Maybe you are thinking that storytelling is still tough. Here is your first tip:

Forget About Marketing

The concept might seem counterintuitive, but it’s essential to effective and successful marketing in this age. Stop trying to just sell your product, and instead focus on developing human interest. Ask yourself the question: Why should people care about what your company has to say? Those last 2 sentences right there should have blown your mind. I’ll wait a few seconds so that you can go back 10 seconds and hear them again. Go ahead, I’ll wait…

Whatever you do, don’t be boring. Don’t let your message hide the personalities behind your organization. This means sharing more than what you can sell. Share your strengths and weaknesses. Share about the journey that got you where you are today.

Stories Start Conversations

If your brand is overly formal or guarded, then it will lose trust and engagement with your audience. I’m willing to bet you have a smart audience. They will smell insincerity from a mile away. Don’t use assets like stock photos with fake customers. An empty message can hurt your brand and give way to your competitors. Be real, Be human, start there.

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