Archive for the Blog Category

Start Marketing with Stories

Start Marketing with Stories

Storytelling is a unique way of building relationships as a brand, artist, or entrepreneur. My message is focused on this concept because it has worked historically. Good stories allow a small venture to have a big voice. It’s critical that you take time to develop your approach […]

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Digital Marketing in 2017

Digital Marketing in 2017

If you’re a filmmaker entrepreneur (filmmakerpreneur), this message is for you! I’m spreading my message because I believe in the power of storytelling to drive success, growth and influence for the common good. Content creation and distribution in most industries, outside of the content about our products […]

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3 Ways to Use Story Marketing Daily

3 Ways to Use Story Marketing Daily

I’ve been sharing a brief summary of the science of storytelling and the ways we can use it to make better decisions every day. This information can help us tell our message in a way that’s more relatable to an audience and storytelling is a powerful way […]

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How Does a Story Effect Our Emotions

How Does a Story Effect Our Emotions

For over 27,000 years, since the first cave paintings were discovered, telling stories has been one of our most fundamental communication methods. I believe in the power of storytelling to drive success, growth and influence for the common good. This could help you stand out, connect with […]

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Brands: Forget About Marketing!

Brands: Forget About Marketing!

Storytelling is a powerful way to build a relationship between your brand and your audience. Contrary to popular belief, brand storytelling is not about your company. Yikes! The real story is about your audience and the way they receive value by interacting with your company. Ahh! The […]

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Story Marketing Drives Engagement

Story Marketing Drives Engagement

On April 8, 2011, Blake Mycoskie, founder of TOMS shoes, did something radical. He asked everyone to go barefoot for a day. One Day Without Shoes is now a yearly campaign educating the world on how many children grow up barefoot, which puts those children at risk […]

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Why Tell Your Brand Story?

Why Tell Your Brand Story?

If you’re an artist, brand or entrepreneur, this message is for you! I’m spreading my message because I believe in the power of storytelling to drive success, growth and influence for the common good. This could help you stand out, connect with your audience, and reach the […]

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Brands: Learn the Power of Storytelling

Brands: Learn the Power of Storytelling

If you’re an artist, brand or entrepreneur, this message is for you! I’m spreading my message because I believe in the power of storytelling to drive success, growth and influence for the common good. This could help you stand out, connect with your audience, and reach the […]

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Kanye West: The Life of Pablo Pop-up using Scarcity

Kanye West: The Life of Pablo Pop-up using Scarcity

Back in March, 22-time Grammy-award winner Kanye West opened up a temporary Pop-Up store in Soho, which generated over 2 million dollars. Not bad at all. Fast forward to last week, the rapper published a Tweet revealing 21 world temporary Pop-Up “Life of Pablo” stores. Life of […]

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The story of How Instagram Legally Copied Snapchat

The story of How Instagram Legally Copied Snapchat

There is a lot of good happening to Instagram to this day. The popular social app sees engagement from over 300 million daily users. These users are posting selfies, their morning or afternoon lattes, as well as seemingly endless pictures of their babies. Instagram recently took a […]

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