Archive for the Grow Your Business Online Category

3 Ways to Use Story Marketing Daily

3 Ways to Use Story Marketing Daily

I’ve been sharing a brief summary of the science of storytelling and the ways we can use it to make better decisions every day. This information can help us tell our message in a way that’s more relatable to an audience and storytelling is a powerful way […]

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Brands: Forget About Marketing!

Brands: Forget About Marketing!

Storytelling is a powerful way to build a relationship between your brand and your audience. Contrary to popular belief, brand storytelling is not about your company. Yikes! The real story is about your audience and the way they receive value by interacting with your company. Ahh! The […]

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Story Marketing Drives Engagement

Story Marketing Drives Engagement

On April 8, 2011, Blake Mycoskie, founder of TOMS shoes, did something radical. He asked everyone to go barefoot for a day. One Day Without Shoes is now a yearly campaign educating the world on how many children grow up barefoot, which puts those children at risk […]

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Kanye West: The Life of Pablo Pop-up using Scarcity

Kanye West: The Life of Pablo Pop-up using Scarcity

Back in March, 22-time Grammy-award winner Kanye West opened up a temporary Pop-Up store in Soho, which generated over 2 million dollars. Not bad at all. Fast forward to last week, the rapper published a Tweet revealing 21 world temporary Pop-Up “Life of Pablo” stores. Life of […]

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The story of How Instagram Legally Copied Snapchat

The story of How Instagram Legally Copied Snapchat

There is a lot of good happening to Instagram to this day. The popular social app sees engagement from over 300 million daily users. These users are posting selfies, their morning or afternoon lattes, as well as seemingly endless pictures of their babies. Instagram recently took a […]

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Google Voice: FREE Business Phone Number

Google Voice: FREE Business Phone Number

You might be a freelance artist who is developing his/her own branding or a consultant who is transitioning from helping out a few friends and family to dozens of strangers and even companies.  It is the point where there is a trial period to determine whether starting […]

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