The story of How Instagram Legally Copied Snapchat

The story of How Instagram Legally Copied Snapchat

There is a lot of good happening to Instagram to this day. The popular social app sees engagement from over 300 million daily users. These users are posting selfies, their morning or afternoon lattes, as well as seemingly endless pictures of their babies. Instagram recently took a drastic turn by introducing a new feature called ‘Stories.’ According to Instagram: Stories allows users to post photos and videos, sometimes embellished with text and illustrations, in a kind of slide show, which automatically disappears after twenty-four hours. This new feature looks EXACTLY like Snapchat’s main feature and, this has caused an outrage. Before you agree on this debate and jump on the hatestagram train, let’s back up just a bit.

The date is July 6th, 2016, and Snapchat introduced a new feature called Memories. According to Snapchat: Memories is a new way to save Snaps and Stories on Snapchat. It’s a personal collection of your favorite moments that live below the Camera screen. Instagram pre-dates Snapchat by 6 years and it already operated with a feature that is very similar to Snapchat’s memories. Coincidence you say? Okay then let’s dig a little deeper. I’m trying to figure out whether Instagram really just pulled a Melania Trump and straight up copied Snapchat…

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