Why Tell Your Brand Story?

Why Tell Your Brand Story?

If you’re an artist, brand or entrepreneur, this message is for you! I’m spreading my message because I believe in the power of storytelling to drive success, growth and influence for the common good. This could help you stand out, connect with your audience, and reach the next level in your industry! One question you might have is: Why tell my story?

A recent study by Facebook, Adaptly, and Refinery29 found that campaigns on Facebook that told a brand’s story before asking people to buy something were more effective and more successful.

People love a good story

In order to get people to remember something you said, first, you need their attention. A story makes information more relevant and makes us care. This also explains why we identify more with people who have suffered the same or similar struggles as we have. If your fans, customers or clients view your brand and the people behind it as similar to them, they will trust you and continue engaging with you.

There are several ways to tell a story. Some of these include sharing behind the scenes content of your process, highlight the success of your organization, showcasing your product or service in a creative way, and sharing your history and milestones. I will explain these in detail at a later time. But first, let’s get to the importance of it.

The important thing to note here is that stories connect you on a more personal level. If you want your audience to engage with you then open up your heart to them. Don’t be afraid to be vulnerable and honest about what is really going on with your organization. You’ll be surprised at how that affects the way feel about you. You are building a foundation just like you would with any friend for the first time.

At the end of the day, you are dealing with people. You might be solving a problem, alleviating pain points, or simply providing customer experience. Revenue is something that only happens as a byproduct of a sound business model and a positive experience for the people you are serving. Storytelling can help you build relationships with people. It is an age-old concept that brings people together and keeps them engaged. The beautiful thing about today is that it can be accomplished with anyone anywhere in the world. Allow your organization to start making connections today by telling your story!

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